How to Get More Leads for a Flower Shop: What El Monte Blooming Flowers Did Differently
If you’re a local florist wondering how to get more leads for a flower shop, the answer might not be another ad campaign — it might be something simpler and more community-driven.
That’s exactly what El Monte Blooming Flowers discovered. This small but ambitious flower shop in El Monte, CA, cracked the code on attracting more foot traffic and growing their local customer base without relying on expensive marketing.
Here’s a look at the strategy they used — and how you can apply it too.
🌼 The Problem: Not Enough Walk-Ins
Despite years of serving their local community, El Monte Blooming Flowers began to notice fewer walk-ins and slower repeat business. The quality of their floral arrangements wasn’t the issue — visibility and engagement were.
They needed a fresh approach to generate qualified leads and bring more people into the store.
🚀 The Strategy: CRM + Community Engagement
Rather than throwing money at digital ads, the team focused on two powerful tactics:
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Using a CRM to track and engage with customers
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Hosting in-person flower arrangement classes for locals
This two-part strategy transformed their approach from passive to proactive lead generation.
🛠️ Step 1: Implementing a CRM for Personalized Outreach
By using a Customer Relationship Management (CRM) tool, the flower shop was able to:
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Collect customer names, emails, and birthdays
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Send follow-up messages and special offers
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Track frequent buyers and build loyalty
With minimal effort, they were turning past customers into repeat buyers — and those buyers were referring friends and family.
🌸 Step 2: Hosting Flower Classes to Attract New Leads
To further increase foot traffic and brand awareness, they began offering flower arrangement classes at the shop.
These classes:
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Drew in first-time customers who had never visited before
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Created engaging moments people wanted to share online
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Allowed the business to collect contact info from attendees
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Gave the shop a unique reputation in the El Monte area
Each class became a lead magnet — an authentic way to generate interest and gather contact info while building local buzz.
📊 The Results: More Leads, More Sales, More Loyalty
Within a few months of applying this strategy, El Monte Blooming Flowers saw:
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A 28% boost in walk-in traffic
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Over 170 new leads from class signups and CRM engagement
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More online reviews and word-of-mouth referrals
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Higher retention thanks to personalized follow-ups
This success story proves that understanding how to get more leads for a flower shop isn’t about doing more — it’s about doing the right things consistently.
📍 What You Can Do to Get More Leads for Your Flower Shop
Whether you’re a florist in El Monte or anywhere else, here’s a simple lead generation plan you can follow:
✅ Start using a free CRM like HubSpot or Zoho
✅ Collect contact info from every customer or class attendee
✅ Send automated emails with birthday offers or event invites
✅ Host a local class or demo to draw new customers in
✅ Encourage reviews and referrals with small loyalty perks
💡 Final Takeaway
Getting more leads doesn’t have to mean spending more money. Sometimes the best results come from community connection, data-driven follow-up, and a little creativity.
If you’ve been wondering how to get more leads for a flower shop, take a page from El Monte Blooming Flowers: Combine smart tools with real human connection — and watch your customer base grow.
